Labubu提供的不是实用功能，而是拆盒的惊喜感和收藏的社交货币；冰红茶在韩国走红，不是因为比本土饮料更好喝，而是因为它完美适配了“酒搭子”的场景需求；新能源汽车受青睐，不仅因为续航和性价比，更因为智能座舱、辅助驾驶带来的全新体验……
不过，叠加该集团旗下奢华及高端品牌的签约增速呈现的疲软状态，以及部分精选服务酒店被赋予的“刷房圣地”的角色，或将逐步稀释万豪集团品牌的“奢华感”。
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